Launching a new brand is a daunting process. Of course one has to ensure that you have a good product to start with, but no matter how much you love it, you need to get other people to feel the same about it as you do and have faith that there is a market for it. And you have to get the “Big Boys” to believe enough in it to buy in.
Every brand wants to be included in the big corporates product listing because of their massive buying power and the fact that their stores have a national footprint. Companies like Pick n Pay and Tops at Spar are by far the biggest and although they aren’t “small-business friendly” (I’ll get to this) we have to get our products in there if we want to ensure success. We’re in, and we’re working our backsides off to make it work. Continue reading