A very cool cooler box
When we are on the road we are always looking to get our products into new venues, and sometimes this means pounding the pavements and trying to get to see the right people many times before having success. And then on occasion a meeting evolves which brings out the passion and love on all sides of the table and a delightful experience that was appreciated by all.
Treat your tastebuds
This was the case with Wasabi Asian Restaurant in Constantia Village, where we visit Jeremy at Riedel Aroma weekly to ensure his excellent store is always well stocked with our products. I had been into this exciting restaurant a number of times before I cornered MD Warren Fischer at the bar and introduced him to our catalogue.
“We need to do a tasting,” Warren said. “You bring the beer and I’ll provide the food because I’m looking for good beer.” Continue reading
A stand from heaven
Since we started World Focus 2130CC we have not only taken our product into the trade selling into liquor stores and on-consumption venues, but very importantly appeared at music festivals, food fairs and markets as a means of getting in touch with the consumer directly. We don’t only sell booze, because anybody can do that, but enjoy engaging and educating people about all of the wonderful products that we have in our stable.
Eat your heart out city-slickers!
Last Saturday, the 5th of February, saw Laborie host their first weekly Lazy Days Market in Paarl and we were once again there in force with a full range of beers, spirits and liqueurs. As I often say in welcome to inquisitive buyers, “Welcome to heaven” because anyone who enjoys good beer feels right at home when arriving at our stand! Continue reading
The Trader Trio
Having been a part of the South African music scene for many years I really enjoy attending events that promote our many talented musicians from the Cape. Now we’re out there selling awesome beers & spirits which makes for an even more relaxing atmosphere in some really great settings.
This weekend (Saturday 15 January) we’ll be a part of the Little Known Blues Festival being launched at Bloemendal Wine Estate in the Durbanville hills, and we’ll not only be whetting your whistle, but hopefully also providing a bit more of an education as to what makes a great beer stand above the rest! Continue reading
Pour that man a Duvel!
For those who missed out on the Durbanville Beer Fest held at Hillcrest Wine Estate this past Saturday – you missed out on the party of the year and what is probably the best beer festival we’ve been to. The weather was perfect for a relaxed day lounging on the grass listening to some excellent music with some very fine beers to choose from.
We’d been expecting the Cape Doctor to blow the head off every beer we poured, but in the quarry at Hillcrest we were pretty well sheltered. Sunscreen flowed, shade brought strangers together and altogether not one complaint was heard from any of the beautiful crowd. Continue reading
Filed under Beer, Festival