A very cool cooler box
When we are on the road we are always looking to get our products into new venues, and sometimes this means pounding the pavements and trying to get to see the right people many times before having success. And then on occasion a meeting evolves which brings out the passion and love on all sides of the table and a delightful experience that was appreciated by all.
Treat your tastebuds
This was the case with Wasabi Asian Restaurant in Constantia Village, where we visit Jeremy at Riedel Aroma weekly to ensure his excellent store is always well stocked with our products. I had been into this exciting restaurant a number of times before I cornered MD Warren Fischer at the bar and introduced him to our catalogue.
“We need to do a tasting,” Warren said. “You bring the beer and I’ll provide the food because I’m looking for good beer.” Continue reading
Party around the Rock
This weekend sees the Ommiberg Round the Rock Festival happening in Paarl. It’s Pick n Pay Argus Cycle Tour weekend and so there are going to be loads of visitors driving around the Mother City and surrounds and so we are looking forward to multitudes of wide-eyed, eager tourists arriving at the Laborie Lazy Days Market.
A good place to chill
Of course Laborie Wine Estate is a participating estate and apart from all the other activities they have planned, our market times have been extended for Saturday from 09h00 – 17h00. More time to sell more beer, spirits & liqueurs by educating people and opening their minds to some of the beautiful flavours and textures available. Why drink it just because your daddy did? Continue reading
It’s been a busy week with not much time for putting fingertips to keyboard, but we’re getting ready for a wonderful busy weekend!
We will be appearing at 4 venues this weekend providing insight & tastings to some beautiful products that’ll make your day!
Friday 04 March
Tops at Spar Cape Quarter
Sindi will be presenting and providing tastings to the wonderful Jorgensen’s Distillery range of products today; the super-smooth Primitiv Vodka; the oh-so-very sexy Naked Lemon Limoncello; as well as Ireland’s only super premium Irish whiskey, the Wild Geese Irish Whiskey collection. Join her there from 16h00 – 18h00 Continue reading
The 5th annual event!
It’s that time of the year again! Bloemendal Wine Estates Oyster and Champagne Festival 2011 will be the 5th annual event where 1000’s of oysters are washed down with litres and litres of champagne!
Last year some 3500 people attended the 2 day festival and we had an awesome time at our own stand where we offered tastings and sales of The Wild Geese Irish Whiskey collection.
A little whiskey with that?
This year is going to be slightly different in that our stand will be offering a wider array of top quality products not only from around the world, but also lots of South African product.
We will have our full beer & spirit range that we present at markets, as well as some awesome premium products that every discerning drinker should have in their booze cabinet as an alternative to the plonk that we are so used to. No names mentioned of course! Continue reading
A stand from heaven
Since we started World Focus 2130CC we have not only taken our product into the trade selling into liquor stores and on-consumption venues, but very importantly appeared at music festivals, food fairs and markets as a means of getting in touch with the consumer directly. We don’t only sell booze, because anybody can do that, but enjoy engaging and educating people about all of the wonderful products that we have in our stable.
Eat your heart out city-slickers!
Last Saturday, the 5th of February, saw Laborie host their first weekly Lazy Days Market in Paarl and we were once again there in force with a full range of beers, spirits and liqueurs. As I often say in welcome to inquisitive buyers, “Welcome to heaven” because anyone who enjoys good beer feels right at home when arriving at our stand! Continue reading
You don't need a kilt to love whiskey!
I like to think I know a lot of stuff. A little of that is about whiskey, but I would never claim to be an expert. No kilt, no secret handshake & no big moustache that has previously described the typical whisky drinker. No, I just like my Irish and that’s that.
It’s not because Irish whiskey is the underdog, I just find it to be the softest and most gentle to my palate and know many people who feel the same way.
So why is it that Irish whiskey is only seeing resurgence in the last 10 or 15 years? Is it because Jameson has become a household name through big budget advertising? Or is it that slowly but surely more people are rediscovering an amazing style of whiskey? I went to do a bit of reading and just confirmed what I’d already learned while managing The Wild Geese Irish Whiskey over the last year – the Irish were bad businessmen and didn’t look after an indigenous tradition of producing the finest single malt whiskey. But they are on their way back! Continue reading