Tag Archives: Sundowner

Getting in with the Big Boys without going bang!

CBC Brewery

More beer please

Launching a new brand is a daunting process. Of course one has to ensure that you have a good product to start with, but no matter how much you love it, you need to get other people to feel the same about it as you do and have faith that there is a market for it. And you have to get the “Big Boys” to believe enough in it to buy in.

CBC glasses

Pour one to love one

Every brand wants to be included in the big corporates product listing because of their massive buying power and the fact that their stores have a national footprint. Companies like Pick n Pay and Tops at Spar are by far the biggest and although they aren’t “small-business friendly” (I’ll get to this) we have to get our products in there if we want to ensure success. We’re in, and we’re working our backsides off to make it work. Continue reading

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Bringing Camelthorn beers to you!

GFWS

A very full stand for beer lovers

It was quite a hectic couple of weeks in the World Focus offices. When you have two arms to the business, the distribution and bulk-breaking that we do during the week getting our products into stores around the Western Cape, and our eventing side where we take products to events and festivals and educate the public about beautiful new products that are available through the Beer Garden. Continue reading

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