A very cool cooler box
When we are on the road we are always looking to get our products into new venues, and sometimes this means pounding the pavements and trying to get to see the right people many times before having success. And then on occasion a meeting evolves which brings out the passion and love on all sides of the table and a delightful experience that was appreciated by all.
Treat your tastebuds
This was the case with Wasabi Asian Restaurant in Constantia Village, where we visit Jeremy at Riedel Aroma weekly to ensure his excellent store is always well stocked with our products. I had been into this exciting restaurant a number of times before I cornered MD Warren Fischer at the bar and introduced him to our catalogue.
“We need to do a tasting,” Warren said. “You bring the beer and I’ll provide the food because I’m looking for good beer.” Continue reading
The Beer Garden
It’s taken us a while to recover from last weekend’s Getaway Show held at Lourensford Wine Estate in Somerset West, but business waits for no man (or woman) and so, we’ve been running Into The Trade again for the last few days!
There’s been mixed reaction online as to how the show was received with some saying that there wasn’t enough food variety and the queue’s into the venue being too long, but we have only heard great things about our stand which we shared with Napier Brewery. As Craig Bradnick mentioned on Twitter, “@TheBeerGardenSA Best part of @GetawayShow was your stand. Rest of show was a disappointment.” That makes us happy! Continue reading
Filed under Beer, Festival
We smile so good cos our beer's so good!
We didn’t think it could get much busier than last weekend’s We Love Real Beer Summer Craft Beer Festival, but that was before this weekend came along! If it is not the perfect weekend to enjoy a couple of excellent real beers across the peninsula, then there never was one!
This weekend we have several teams that will be serving our wonderful beers at a whole lot of exciting events!
Getaway at Lourensford
Jamie, Lenny & I will be setting up a beer tent at the Getaway Show at Lourensford Wine Estate in Somerset West. It’ll run from Friday to Sunday, and we are looking forward to a great crowd of outdoor enthusiasts and people who enjoy the good things in life. Opening times are Friday 25 March 2011: 11am-7pm, Saturday 26 March 2011: 9am-7pm, Sunday 27 March 2011: 9am- 5pm. Continue reading
Filed under Beer, Festival
It’s been a busy week with not much time for putting fingertips to keyboard, but we’re getting ready for a wonderful busy weekend!
We will be appearing at 4 venues this weekend providing insight & tastings to some beautiful products that’ll make your day!
Friday 04 March
Tops at Spar Cape Quarter
Sindi will be presenting and providing tastings to the wonderful Jorgensen’s Distillery range of products today; the super-smooth Primitiv Vodka; the oh-so-very sexy Naked Lemon Limoncello; as well as Ireland’s only super premium Irish whiskey, the Wild Geese Irish Whiskey collection. Join her there from 16h00 – 18h00 Continue reading
A stand from heaven
Since we started World Focus 2130CC we have not only taken our product into the trade selling into liquor stores and on-consumption venues, but very importantly appeared at music festivals, food fairs and markets as a means of getting in touch with the consumer directly. We don’t only sell booze, because anybody can do that, but enjoy engaging and educating people about all of the wonderful products that we have in our stable.
Eat your heart out city-slickers!
Last Saturday, the 5th of February, saw Laborie host their first weekly Lazy Days Market in Paarl and we were once again there in force with a full range of beers, spirits and liqueurs. As I often say in welcome to inquisitive buyers, “Welcome to heaven” because anyone who enjoys good beer feels right at home when arriving at our stand! Continue reading
The Trader Trio
Having been a part of the South African music scene for many years I really enjoy attending events that promote our many talented musicians from the Cape. Now we’re out there selling awesome beers & spirits which makes for an even more relaxing atmosphere in some really great settings.
This weekend (Saturday 15 January) we’ll be a part of the Little Known Blues Festival being launched at Bloemendal Wine Estate in the Durbanville hills, and we’ll not only be whetting your whistle, but hopefully also providing a bit more of an education as to what makes a great beer stand above the rest! Continue reading
Pour that man a Duvel!
For those who missed out on the Durbanville Beer Fest held at Hillcrest Wine Estate this past Saturday – you missed out on the party of the year and what is probably the best beer festival we’ve been to. The weather was perfect for a relaxed day lounging on the grass listening to some excellent music with some very fine beers to choose from.
We’d been expecting the Cape Doctor to blow the head off every beer we poured, but in the quarry at Hillcrest we were pretty well sheltered. Sunscreen flowed, shade brought strangers together and altogether not one complaint was heard from any of the beautiful crowd. Continue reading
Filed under Beer, Festival