An exception-to-the-rule gin
Every now and then a product comes along that makes me think ‘‘Wow! This is just perfect!” The problem being that this seems to happen every time Roger Jorgensen releases a new product from Jorgensen’s Distillery in Wellington and so this has occurred 5 times in the last 8 months!
We have just received our first load of Jorgensen’s Gin and it took just one sip to fall in love. Roger has once again created a product that is outstanding and this gin is going to bring great joy to all who are lucky enough to enjoy it! Continue reading
Welcome to the family!
Last night we popped into the the Wine Affair at the V&A Waterfront to visit the Everson’s Cider stand, and followed that by collecting some stock from the Jorgensen’s Distillery stand at the Taste of Cape Town festival in Green Point. Not a bad way to spend an evening!
Look out for this label!
Our main reason for excitement was that we were able to meet up with William, Garda & Glynis from Everson’s to get our contract formalised and to be able to raise a toast to a future of working together.
Everson’s Cider fits in so nicely with all our other beautiful products, and we’re especially proud to have another superb quality, hand-crafted South African beverage to offer our clients. And there isn’t a more wonderful way of being able to say “Cheers!” to the future than with the product in hand! Continue reading
Filed under Cider, Office
A very cool cooler box
When we are on the road we are always looking to get our products into new venues, and sometimes this means pounding the pavements and trying to get to see the right people many times before having success. And then on occasion a meeting evolves which brings out the passion and love on all sides of the table and a delightful experience that was appreciated by all.
Treat your tastebuds
This was the case with Wasabi Asian Restaurant in Constantia Village, where we visit Jeremy at Riedel Aroma weekly to ensure his excellent store is always well stocked with our products. I had been into this exciting restaurant a number of times before I cornered MD Warren Fischer at the bar and introduced him to our catalogue.
“We need to do a tasting,” Warren said. “You bring the beer and I’ll provide the food because I’m looking for good beer.” Continue reading
Party around the Rock
This weekend sees the Ommiberg Round the Rock Festival happening in Paarl. It’s Pick n Pay Argus Cycle Tour weekend and so there are going to be loads of visitors driving around the Mother City and surrounds and so we are looking forward to multitudes of wide-eyed, eager tourists arriving at the Laborie Lazy Days Market.
A good place to chill
Of course Laborie Wine Estate is a participating estate and apart from all the other activities they have planned, our market times have been extended for Saturday from 09h00 – 17h00. More time to sell more beer, spirits & liqueurs by educating people and opening their minds to some of the beautiful flavours and textures available. Why drink it just because your daddy did? Continue reading
It’s been a busy week with not much time for putting fingertips to keyboard, but we’re getting ready for a wonderful busy weekend!
We will be appearing at 4 venues this weekend providing insight & tastings to some beautiful products that’ll make your day!
Friday 04 March
Tops at Spar Cape Quarter
Sindi will be presenting and providing tastings to the wonderful Jorgensen’s Distillery range of products today; the super-smooth Primitiv Vodka; the oh-so-very sexy Naked Lemon Limoncello; as well as Ireland’s only super premium Irish whiskey, the Wild Geese Irish Whiskey collection. Join her there from 16h00 – 18h00 Continue reading
A stand from heaven
Since we started World Focus 2130CC we have not only taken our product into the trade selling into liquor stores and on-consumption venues, but very importantly appeared at music festivals, food fairs and markets as a means of getting in touch with the consumer directly. We don’t only sell booze, because anybody can do that, but enjoy engaging and educating people about all of the wonderful products that we have in our stable.
Eat your heart out city-slickers!
Last Saturday, the 5th of February, saw Laborie host their first weekly Lazy Days Market in Paarl and we were once again there in force with a full range of beers, spirits and liqueurs. As I often say in welcome to inquisitive buyers, “Welcome to heaven” because anyone who enjoys good beer feels right at home when arriving at our stand! Continue reading
The Green Fairy
Cape Town is abuzz with excitement as Jorgensen’s Distillery launches their Field of Dreams Absinthe tonight at Grand Daddy Hotels Trailer Park. Twitter is green with envy every time the term #greendreamsinafieldofairstreams is mentioned, because there is only so much space between the green fairies!
We have been distributing Field of Dreams for a couple of weeks and although this is a super premium product, there has been lots of interest in it – all this without even having had the opportunity of tasting la fée verte (the Green Fairy). Continue reading
Filed under Absinthe, Vodka
Saturday saw the first Little Known Blues Festival held at Bloemendal Wine Estate in the Durbanville hills and what an awesome event it turned out to be! The music was excellent, the much larger than expected crowd was relaxed and even the weather was as perfect as we could’ve wished for.
Lenny on tap
We had our full catalogue of international beers at our stand, the Robson’s range from Durban & Napier Breweries Lager & Ale on tap, and for those who wanted something a little stronger we were pouring the beautiful Primitiv Vodka & Naked Lemon Limoncello from Jorgensen’s Distillery in Wellington. But the Blues boys really like their beer!
I was chatting to organisers Craig Cannon & Fritz Brand who were really happy with the turnout, having initially said that they would’ve been satisfied with 50 – 80 people attending. So you can imagine that their performances on stage were just that much better when they performed for some 300 people lounging under the trees around the Bush Pub stage. Continue reading
The Trader Trio
Having been a part of the South African music scene for many years I really enjoy attending events that promote our many talented musicians from the Cape. Now we’re out there selling awesome beers & spirits which makes for an even more relaxing atmosphere in some really great settings.
This weekend (Saturday 15 January) we’ll be a part of the Little Known Blues Festival being launched at Bloemendal Wine Estate in the Durbanville hills, and we’ll not only be whetting your whistle, but hopefully also providing a bit more of an education as to what makes a great beer stand above the rest! Continue reading
What a view!
The Eden on the Bay Christmas market is something new on the calendar, and although it has finished for the year, it is certainly one that will grow. The venue has some of the most breath-taking views, and apart from the wide variety of restaurants, shops and cafe’s, they have also created some great events that will set the venue above others.
Where else will you find some 450 bikini clad ladies strutting their stuff in bikini’s? Continue reading