I like to think I know a lot of stuff. A little of that is about whiskey, but I would never claim to be an expert. No kilt, no secret handshake & no big moustache that has previously described the typical whisky drinker. No, I just like my Irish and that’s that.
It’s not because Irish whiskey is the underdog, I just find it to be the softest and most gentle to my palate and know many people who feel the same way.
So why is it that Irish whiskey is only seeing resurgence in the last 10 or 15 years? Is it because Jameson has become a household name through big budget advertising? Or is it that slowly but surely more people are rediscovering an amazing style of whiskey? I went to do a bit of reading and just confirmed what I’d already learned while managing The Wild Geese Irish Whiskey over the last year – the Irish were bad businessmen and didn’t look after an indigenous tradition of producing the finest single malt whiskey. But they are on their way back! Continue reading