Fusion vodkas make yummy cocktails
Vodka Fusions seem to be appearing more and more. The first one that I was introduced to (like most of us) was, Lovoka Liqueur Fusion. Then I started noticing other “copy cats” popping up Carvo, FUSIONice and Thunder. But who is the original and who is the copy cat? The liquor industry is cut throat and every original recipe and idea needs to be launched, marketed, implemented and guarded very carefully in order to become a success and Lovoka seemed to have got their formula right from the start.
The original Original
While looking around on the web for other vodka flavour fusions, I stumbled upon a Spanish product, Gecko Vodka. They claim to be the original caramel vodka and their product is packaged in a very familiar aluminium bottle. So I started asking questions. Two brands in particular came back to me, Lovoka and FUSIONice and their answers piqued my curiosity. Here is what they had to say: Continue reading
We have had loads of requests for Lovoka Fusion Liqueur and to date, Cape Town has had a serious shortage of the wonderful flavoured fusion liqueurs. You can see from our comments page how many people are passionate about this product range, and with the demand country-wide, it is pretty much pure excitement! Continue reading
Filed under Office, Vodka
A very cool cooler box
When we are on the road we are always looking to get our products into new venues, and sometimes this means pounding the pavements and trying to get to see the right people many times before having success. And then on occasion a meeting evolves which brings out the passion and love on all sides of the table and a delightful experience that was appreciated by all.
Treat your tastebuds
This was the case with Wasabi Asian Restaurant in Constantia Village, where we visit Jeremy at Riedel Aroma weekly to ensure his excellent store is always well stocked with our products. I had been into this exciting restaurant a number of times before I cornered MD Warren Fischer at the bar and introduced him to our catalogue.
“We need to do a tasting,” Warren said. “You bring the beer and I’ll provide the food because I’m looking for good beer.” Continue reading
The Beer Garden
It’s taken us a while to recover from last weekend’s Getaway Show held at Lourensford Wine Estate in Somerset West, but business waits for no man (or woman) and so, we’ve been running Into The Trade again for the last few days!
There’s been mixed reaction online as to how the show was received with some saying that there wasn’t enough food variety and the queue’s into the venue being too long, but we have only heard great things about our stand which we shared with Napier Brewery. As Craig Bradnick mentioned on Twitter, “@TheBeerGardenSA Best part of @GetawayShow was your stand. Rest of show was a disappointment.” That makes us happy! Continue reading
Filed under Beer, Festival
We smile so good cos our beer's so good!
We didn’t think it could get much busier than last weekend’s We Love Real Beer Summer Craft Beer Festival, but that was before this weekend came along! If it is not the perfect weekend to enjoy a couple of excellent real beers across the peninsula, then there never was one!
This weekend we have several teams that will be serving our wonderful beers at a whole lot of exciting events!
Getaway at Lourensford
Jamie, Lenny & I will be setting up a beer tent at the Getaway Show at Lourensford Wine Estate in Somerset West. It’ll run from Friday to Sunday, and we are looking forward to a great crowd of outdoor enthusiasts and people who enjoy the good things in life. Opening times are Friday 25 March 2011: 11am-7pm, Saturday 26 March 2011: 9am-7pm, Sunday 27 March 2011: 9am- 5pm. Continue reading
Filed under Beer, Festival
Party around the Rock
This weekend sees the Ommiberg Round the Rock Festival happening in Paarl. It’s Pick n Pay Argus Cycle Tour weekend and so there are going to be loads of visitors driving around the Mother City and surrounds and so we are looking forward to multitudes of wide-eyed, eager tourists arriving at the Laborie Lazy Days Market.
A good place to chill
Of course Laborie Wine Estate is a participating estate and apart from all the other activities they have planned, our market times have been extended for Saturday from 09h00 – 17h00. More time to sell more beer, spirits & liqueurs by educating people and opening their minds to some of the beautiful flavours and textures available. Why drink it just because your daddy did? Continue reading
A stand from heaven
Since we started World Focus 2130CC we have not only taken our product into the trade selling into liquor stores and on-consumption venues, but very importantly appeared at music festivals, food fairs and markets as a means of getting in touch with the consumer directly. We don’t only sell booze, because anybody can do that, but enjoy engaging and educating people about all of the wonderful products that we have in our stable.
Eat your heart out city-slickers!
Last Saturday, the 5th of February, saw Laborie host their first weekly Lazy Days Market in Paarl and we were once again there in force with a full range of beers, spirits and liqueurs. As I often say in welcome to inquisitive buyers, “Welcome to heaven” because anyone who enjoys good beer feels right at home when arriving at our stand! Continue reading