Tag Archives: Liefmans

Hot Getaway Show quenched

Getaway Beers

The Beer Garden

It’s taken us a while to recover from last weekend’s Getaway Show held at Lourensford Wine Estate in Somerset West, but business waits for no man (or woman) and so, we’ve been running Into The Trade again for the last few days!

There’s been mixed reaction online as to how the show was received with some saying that there wasn’t enough food variety and the queue’s into the venue being too long, but we have only heard great things about our stand which we shared with Napier Brewery. As Craig Bradnick mentioned on Twitter, “@TheBeerGardenSA Best part of @GetawayShow was your stand. Rest of show was a disappointment.” That makes us happy! Continue reading

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Weekend of events not to miss!

The beer garden

We smile so good cos our beer's so good!

We didn’t think it could get much busier than last weekend’s We Love Real Beer Summer Craft Beer Festival, but that was before this weekend came along! If it is not the perfect weekend to enjoy a couple of excellent real beers across the peninsula, then there never was one!

This weekend we have several teams that will be serving our wonderful beers at a whole lot of exciting events!

Lourensford

Getaway at Lourensford

Jamie, Lenny & I will be setting up a beer tent at the Getaway Show at Lourensford Wine Estate in Somerset West. It’ll run from Friday to Sunday, and we are looking forward to a great crowd of outdoor enthusiasts and people who enjoy the good things in life. Opening times are Friday 25 March 2011: 11am-7pm, Saturday 26 March 2011: 9am-7pm, Sunday 27 March 2011: 9am- 5pm. Continue reading

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Liefmans ‘Cherry Beer’ was a hit!

We love real beer

Sunday 20 March saw the second We Love Real Beer Summer Craft Beer Fest 2011 at the Old Biscuit Mill in Woodstock and the first that we have been involved with. We had heard so much about it and were very keen to get some of our range of beers into the festival for Cape Town to enjoy – and we were not disappointed!

The Beverage Emporium stand

Serving happy people

The moment the gates opened at 12h00 there was a rush into the venue and it was game on! Beer lovers streamed in and within 10 minutes, we were serving beers like there had been a warning that Sunday was the last day of the world and everyone had better enjoy it! But it was Belgium’s Liefmans Fruitesse, or ‘Cherry Beer‘ as it was being called, that caused the ladies to stampede our stand! Continue reading

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Tastings & Market

It’s been a busy week with not much time for putting fingertips to keyboard, but we’re getting ready for a wonderful busy weekend!

We will be appearing at 4 venues this weekend providing insight & tastings to some beautiful products that’ll make your day!

Friday 04 March

Tops at Spar

Cape Quarter

Tops at Spar Cape Quarter
Sindi will be presenting and providing tastings to the wonderful Jorgensen’s Distillery range of products today; the super-smooth Primitiv Vodka; the oh-so-very sexy Naked Lemon Limoncello; as well as Ireland’s only super premium Irish whiskey, the Wild Geese Irish Whiskey collection. Join her there from 16h00 – 18h00 Continue reading

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Drunk as a Monk? Abbey Beer’s best!

WLRB

And you?

Yesterday our membership to the group We Love Real Beer was confirmed and one of the beers that we will be presenting is the Mardesous Abbey Beer collection, produced by the Belgian Duvel Moorgat Brewery since 1963. What an awesome collection! Never mind that the three beers have a little more alcohol than the average, they each have amazing personalities and flavours!

Blonde & Brown

Blonde or Brunette?

It’s not the kind of beer that you take a 6-pack of to watch the rugby, because you probably won’t make the second half! The beautiful Blonde teases you at 6%; the sexy Brown is passionate at 8%; while the Triple is the one your mother warned you about at 10%! Continue reading

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We love real beer

We love real beer

We are so pleased to have joined the WE LOVE REAL BEER group of micro brewers, distributors and promoters and look forward to being a part of many exciting events in the months to come!

Through this group of enthusiasts we’ll be able to introduce far more people to the beautiful flavours of beers from South Africa and around the world at festivals, markets and special events. So keep an eye out for our updates on where you’ll find us next!

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Little Known Blues Festival

World Focus team

The Trader Trio

Having been a part of the South African music scene for many years I really enjoy attending events that promote our many talented musicians from the Cape. Now we’re out there selling awesome beers & spirits which makes for an even more relaxing atmosphere in some really great settings.

This weekend (Saturday 15 January) we’ll be a part of the Little Known Blues Festival being launched at Bloemendal Wine Estate in the Durbanville hills, and we’ll not only be whetting your whistle, but hopefully also providing a bit more of an education as to what makes a great beer stand above the rest! Continue reading

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Beer festival of the year at Hillcrest!

Durbanville Beer Fest

Pour that man a Duvel!

For those who missed out on the Durbanville Beer Fest held at Hillcrest Wine Estate this past Saturday – you missed out on the party of the year and what is probably the best beer festival we’ve been to. The weather was perfect for a relaxed day lounging on the grass listening to some excellent music with some very fine beers to choose from.

We’d been expecting the Cape Doctor to blow the head off every beer we poured, but in the quarry at Hillcrest we were pretty well sheltered. Sunscreen flowed, shade brought strangers together and altogether not one complaint was heard from any of the beautiful crowd. Continue reading

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Cape Town Festival of Beer 2010

CT Festival of Beer

Supporting micro-brewers!

We had great pleasure being a small part of the first annual Cape Town Festival of Beer last week – we saw it as a good way to get to know more about the wide variety of beers out on the market, and this seemed to be the perfect place to gain some knowledge. And boy did we learn fast!

Of course my personal feeling was that we were at the busiest stand, but then it was pretty impressive as we did have 15 beers on offer and so there was something for everyone who came to join us. Continue reading

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International Bar @ Obz Fest 2010!

Obz Fest 3 - 5 December 2010

International Bar @ Obz CAfe

Obz Fest is this weekend (3 – 5 Dec) and we are very excited that we will be supplying a wide range of beers to the international bar at Obz Cafe!

From Friday you’ll be able to enjoy a super smooth Fosters draught (Australia), delight in a Valentines Weiss beer (Germany), be tickled pink with a Liefmans Fruitesse (that’s a Belgian cherry beer), sample the Erdinger Dunkel or Kristal (Germany) over & over, or just decide that the Duvel (Belgium’s 8.5% beauty) is just the best beer in the world. The local representatives are from Durban (Shongweni Brewery) with the Robson East Coast Ale and the award-winning Robson’s West Coast Ale – the only South African beers included in Ben McFarland’s book “World’s Best Beers – 1000 Unmissable Brews” Continue reading

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