Tag Archives: Erdinger

Tasting tantalizers @ Wasabi

Cooler box

A very cool cooler box

When we are on the road we are always looking to get our products into new venues, and sometimes this means pounding the pavements and trying to get to see the right people many times before having success. And then on occasion a meeting evolves which brings out the passion and love on all sides of the table and a delightful experience that was appreciated by all.

Wasabi Asian Restaurant

Treat your tastebuds

This was the case with Wasabi Asian Restaurant in Constantia Village, where we visit Jeremy at Riedel Aroma weekly to ensure his excellent store is always well stocked with our products. I had been into this exciting restaurant a number of times before I cornered MD Warren Fischer at the bar and introduced him to our catalogue.

“We need to do a tasting,” Warren said. “You bring the beer and I’ll provide the food because I’m looking for good beer.” Continue reading

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Hot Getaway Show quenched

Getaway Beers

The Beer Garden

It’s taken us a while to recover from last weekend’s Getaway Show held at Lourensford Wine Estate in Somerset West, but business waits for no man (or woman) and so, we’ve been running Into The Trade again for the last few days!

There’s been mixed reaction online as to how the show was received with some saying that there wasn’t enough food variety and the queue’s into the venue being too long, but we have only heard great things about our stand which we shared with Napier Brewery. As Craig Bradnick mentioned on Twitter, “@TheBeerGardenSA Best part of @GetawayShow was your stand. Rest of show was a disappointment.” That makes us happy! Continue reading

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Weekend of events not to miss!

The beer garden

We smile so good cos our beer's so good!

We didn’t think it could get much busier than last weekend’s We Love Real Beer Summer Craft Beer Festival, but that was before this weekend came along! If it is not the perfect weekend to enjoy a couple of excellent real beers across the peninsula, then there never was one!

This weekend we have several teams that will be serving our wonderful beers at a whole lot of exciting events!

Lourensford

Getaway at Lourensford

Jamie, Lenny & I will be setting up a beer tent at the Getaway Show at Lourensford Wine Estate in Somerset West. It’ll run from Friday to Sunday, and we are looking forward to a great crowd of outdoor enthusiasts and people who enjoy the good things in life. Opening times are Friday 25 March 2011: 11am-7pm, Saturday 26 March 2011: 9am-7pm, Sunday 27 March 2011: 9am- 5pm. Continue reading

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Tastings & Market

It’s been a busy week with not much time for putting fingertips to keyboard, but we’re getting ready for a wonderful busy weekend!

We will be appearing at 4 venues this weekend providing insight & tastings to some beautiful products that’ll make your day!

Friday 04 March

Tops at Spar

Cape Quarter

Tops at Spar Cape Quarter
Sindi will be presenting and providing tastings to the wonderful Jorgensen’s Distillery range of products today; the super-smooth Primitiv Vodka; the oh-so-very sexy Naked Lemon Limoncello; as well as Ireland’s only super premium Irish whiskey, the Wild Geese Irish Whiskey collection. Join her there from 16h00 – 18h00 Continue reading

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Labories Lazy Days Market

World Focus stand

A stand from heaven

Since we started World Focus 2130CC we have not only taken our product into the trade selling into liquor stores and on-consumption venues, but very importantly appeared at music festivals, food fairs and markets as a means of getting in touch with the consumer directly. We don’t only sell booze, because anybody can do that, but enjoy engaging and educating people about all of the wonderful products that we have in our stable.

Laborie

Eat your heart out city-slickers!

Last Saturday, the 5th of February, saw Laborie host their first weekly Lazy Days Market in Paarl and we were once again there in force with a full range of beers, spirits and liqueurs. As I often say in welcome to inquisitive buyers, “Welcome to heaven” because anyone who enjoys good beer feels right at home when arriving at our stand! Continue reading

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Beer festival of the year at Hillcrest!

Durbanville Beer Fest

Pour that man a Duvel!

For those who missed out on the Durbanville Beer Fest held at Hillcrest Wine Estate this past Saturday – you missed out on the party of the year and what is probably the best beer festival we’ve been to. The weather was perfect for a relaxed day lounging on the grass listening to some excellent music with some very fine beers to choose from.

We’d been expecting the Cape Doctor to blow the head off every beer we poured, but in the quarry at Hillcrest we were pretty well sheltered. Sunscreen flowed, shade brought strangers together and altogether not one complaint was heard from any of the beautiful crowd. Continue reading

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Cape Town Festival of Beer 2010

CT Festival of Beer

Supporting micro-brewers!

We had great pleasure being a small part of the first annual Cape Town Festival of Beer last week – we saw it as a good way to get to know more about the wide variety of beers out on the market, and this seemed to be the perfect place to gain some knowledge. And boy did we learn fast!

Of course my personal feeling was that we were at the busiest stand, but then it was pretty impressive as we did have 15 beers on offer and so there was something for everyone who came to join us. Continue reading

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International Bar @ Obz Fest 2010!

Obz Fest 3 - 5 December 2010

International Bar @ Obz CAfe

Obz Fest is this weekend (3 – 5 Dec) and we are very excited that we will be supplying a wide range of beers to the international bar at Obz Cafe!

From Friday you’ll be able to enjoy a super smooth Fosters draught (Australia), delight in a Valentines Weiss beer (Germany), be tickled pink with a Liefmans Fruitesse (that’s a Belgian cherry beer), sample the Erdinger Dunkel or Kristal (Germany) over & over, or just decide that the Duvel (Belgium’s 8.5% beauty) is just the best beer in the world. The local representatives are from Durban (Shongweni Brewery) with the Robson East Coast Ale and the award-winning Robson’s West Coast Ale – the only South African beers included in Ben McFarland’s book “World’s Best Beers – 1000 Unmissable Brews” Continue reading

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