Tasting tantalizers @ Wasabi

Cooler box

A very cool cooler box

When we are on the road we are always looking to get our products into new venues, and sometimes this means pounding the pavements and trying to get to see the right people many times before having success. And then on occasion a meeting evolves which brings out the passion and love on all sides of the table and a delightful experience that was appreciated by all.

Wasabi Asian Restaurant

Treat your tastebuds

This was the case with Wasabi Asian Restaurant in Constantia Village, where we visit Jeremy at Riedel Aroma weekly to ensure his excellent store is always well stocked with our products. I had been into this exciting restaurant a number of times before I cornered MD Warren Fischer at the bar and introduced him to our catalogue.

“We need to do a tasting,” Warren said. “You bring the beer and I’ll provide the food because I’m looking for good beer.” Continue reading

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Trade blog & Event blog

Tasting at the Blow Fish

Personal tasting events

Sometimes it feels like we are work-a-holics with all the duties that we need to fulfill both during the week and over weekends, but we love what we do and want to share it with as many people as possible. Which is the reason for this blog site.

the Beer Garden SA

Beautiful beverages

World Focus 2130CC is a distribution & sales team that provides super premium products to the trade. We sell new product into liquor stores while also servicing restaurants and hotels with the newest and hottest products, as well as some old firm favourites. But that’s not all we do! Continue reading

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Hot Getaway Show quenched

Getaway Beers

The Beer Garden

It’s taken us a while to recover from last weekend’s Getaway Show held at Lourensford Wine Estate in Somerset West, but business waits for no man (or woman) and so, we’ve been running Into The Trade again for the last few days!

There’s been mixed reaction online as to how the show was received with some saying that there wasn’t enough food variety and the queue’s into the venue being too long, but we have only heard great things about our stand which we shared with Napier Brewery. As Craig Bradnick mentioned on Twitter, “@TheBeerGardenSA Best part of @GetawayShow was your stand. Rest of show was a disappointment.” That makes us happy! Continue reading

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Weekend of events not to miss!

The beer garden

We smile so good cos our beer's so good!

We didn’t think it could get much busier than last weekend’s We Love Real Beer Summer Craft Beer Festival, but that was before this weekend came along! If it is not the perfect weekend to enjoy a couple of excellent real beers across the peninsula, then there never was one!

This weekend we have several teams that will be serving our wonderful beers at a whole lot of exciting events!

Lourensford

Getaway at Lourensford

Jamie, Lenny & I will be setting up a beer tent at the Getaway Show at Lourensford Wine Estate in Somerset West. It’ll run from Friday to Sunday, and we are looking forward to a great crowd of outdoor enthusiasts and people who enjoy the good things in life. Opening times are Friday 25 March 2011: 11am-7pm, Saturday 26 March 2011: 9am-7pm, Sunday 27 March 2011: 9am- 5pm. Continue reading

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Liefmans ‘Cherry Beer’ was a hit!

We love real beer

Sunday 20 March saw the second We Love Real Beer Summer Craft Beer Fest 2011 at the Old Biscuit Mill in Woodstock and the first that we have been involved with. We had heard so much about it and were very keen to get some of our range of beers into the festival for Cape Town to enjoy – and we were not disappointed!

The Beverage Emporium stand

Serving happy people

The moment the gates opened at 12h00 there was a rush into the venue and it was game on! Beer lovers streamed in and within 10 minutes, we were serving beers like there had been a warning that Sunday was the last day of the world and everyone had better enjoy it! But it was Belgium’s Liefmans Fruitesse, or ‘Cherry Beer‘ as it was being called, that caused the ladies to stampede our stand! Continue reading

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Ommiberg and other March events

Ommiberg Fest

Party around the Rock

This weekend sees the Ommiberg Round the Rock Festival happening in Paarl. It’s Pick n Pay Argus Cycle Tour weekend and so there are going to be loads of visitors driving around the Mother City and surrounds and so we are looking forward to multitudes of wide-eyed, eager tourists arriving at the Laborie Lazy Days Market.

Laborie, Paarl

A good place to chill

Of course Laborie Wine Estate is a participating estate and apart from all the other activities they have planned, our market times have been extended for Saturday from 09h00 – 17h00. More time to sell more beer, spirits & liqueurs by educating people and opening their minds to some of the beautiful flavours and textures available. Why drink it just because your daddy did? Continue reading

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Tastings & Market

It’s been a busy week with not much time for putting fingertips to keyboard, but we’re getting ready for a wonderful busy weekend!

We will be appearing at 4 venues this weekend providing insight & tastings to some beautiful products that’ll make your day!

Friday 04 March

Tops at Spar

Cape Quarter

Tops at Spar Cape Quarter
Sindi will be presenting and providing tastings to the wonderful Jorgensen’s Distillery range of products today; the super-smooth Primitiv Vodka; the oh-so-very sexy Naked Lemon Limoncello; as well as Ireland’s only super premium Irish whiskey, the Wild Geese Irish Whiskey collection. Join her there from 16h00 – 18h00 Continue reading

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Drunk as a Monk? Abbey Beer’s best!

WLRB

And you?

Yesterday our membership to the group We Love Real Beer was confirmed and one of the beers that we will be presenting is the Mardesous Abbey Beer collection, produced by the Belgian Duvel Moorgat Brewery since 1963. What an awesome collection! Never mind that the three beers have a little more alcohol than the average, they each have amazing personalities and flavours!

Blonde & Brown

Blonde or Brunette?

It’s not the kind of beer that you take a 6-pack of to watch the rugby, because you probably won’t make the second half! The beautiful Blonde teases you at 6%; the sexy Brown is passionate at 8%; while the Triple is the one your mother warned you about at 10%! Continue reading

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We love real beer

We love real beer

We are so pleased to have joined the WE LOVE REAL BEER group of micro brewers, distributors and promoters and look forward to being a part of many exciting events in the months to come!

Through this group of enthusiasts we’ll be able to introduce far more people to the beautiful flavours of beers from South Africa and around the world at festivals, markets and special events. So keep an eye out for our updates on where you’ll find us next!

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Oyster and Champagne Fest 2011

Oyster Champagne 2011

The 5th annual event!

It’s that time of the year again! Bloemendal Wine Estates Oyster and Champagne Festival 2011 will be the 5th annual event where 1000’s of oysters are washed down with litres and litres of champagne!

Last year some 3500 people attended the 2 day festival and we had an awesome time at our own stand where we offered tastings and sales of The Wild Geese Irish Whiskey collection.

Whiskey tasting

A little whiskey with that?

This year is going to be slightly different in that our stand will be offering a wider array of top quality products not only from around the world, but also lots of South African product.

We will have our full beer & spirit range that we present at markets, as well as some awesome premium products that every discerning drinker should have in their booze cabinet as an alternative to the plonk that we are so used to. No names mentioned of course! Continue reading

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