Fusion vodkas make yummy cocktails
Vodka Fusions seem to be appearing more and more. The first one that I was introduced to (like most of us) was, Lovoka Liqueur Fusion. Then I started noticing other “copy cats” popping up Carvo, FUSIONice and Thunder. But who is the original and who is the copy cat? The liquor industry is cut throat and every original recipe and idea needs to be launched, marketed, implemented and guarded very carefully in order to become a success and Lovoka seemed to have got their formula right from the start.
The original Original
While looking around on the web for other vodka flavour fusions, I stumbled upon a Spanish product, Gecko Vodka. They claim to be the original caramel vodka and their product is packaged in a very familiar aluminium bottle. So I started asking questions. Two brands in particular came back to me, Lovoka and FUSIONice and their answers piqued my curiosity. Here is what they had to say: Continue reading
We have had loads of requests for Lovoka Fusion Liqueur and to date, Cape Town has had a serious shortage of the wonderful flavoured fusion liqueurs. You can see from our comments page how many people are passionate about this product range, and with the demand country-wide, it is pretty much pure excitement! Continue reading
Filed under Office, Vodka
A very cool cooler box
When we are on the road we are always looking to get our products into new venues, and sometimes this means pounding the pavements and trying to get to see the right people many times before having success. And then on occasion a meeting evolves which brings out the passion and love on all sides of the table and a delightful experience that was appreciated by all.
Treat your tastebuds
This was the case with Wasabi Asian Restaurant in Constantia Village, where we visit Jeremy at Riedel Aroma weekly to ensure his excellent store is always well stocked with our products. I had been into this exciting restaurant a number of times before I cornered MD Warren Fischer at the bar and introduced him to our catalogue.
“We need to do a tasting,” Warren said. “You bring the beer and I’ll provide the food because I’m looking for good beer.” Continue reading
It’s been a busy week with not much time for putting fingertips to keyboard, but we’re getting ready for a wonderful busy weekend!
We will be appearing at 4 venues this weekend providing insight & tastings to some beautiful products that’ll make your day!
Friday 04 March
Tops at Spar Cape Quarter
Sindi will be presenting and providing tastings to the wonderful Jorgensen’s Distillery range of products today; the super-smooth Primitiv Vodka; the oh-so-very sexy Naked Lemon Limoncello; as well as Ireland’s only super premium Irish whiskey, the Wild Geese Irish Whiskey collection. Join her there from 16h00 – 18h00 Continue reading
A stand from heaven
Since we started World Focus 2130CC we have not only taken our product into the trade selling into liquor stores and on-consumption venues, but very importantly appeared at music festivals, food fairs and markets as a means of getting in touch with the consumer directly. We don’t only sell booze, because anybody can do that, but enjoy engaging and educating people about all of the wonderful products that we have in our stable.
Eat your heart out city-slickers!
Last Saturday, the 5th of February, saw Laborie host their first weekly Lazy Days Market in Paarl and we were once again there in force with a full range of beers, spirits and liqueurs. As I often say in welcome to inquisitive buyers, “Welcome to heaven” because anyone who enjoys good beer feels right at home when arriving at our stand! Continue reading
The Green Fairy
Cape Town is abuzz with excitement as Jorgensen’s Distillery launches their Field of Dreams Absinthe tonight at Grand Daddy Hotels Trailer Park. Twitter is green with envy every time the term #greendreamsinafieldofairstreams is mentioned, because there is only so much space between the green fairies!
We have been distributing Field of Dreams for a couple of weeks and although this is a super premium product, there has been lots of interest in it – all this without even having had the opportunity of tasting la fée verte (the Green Fairy). Continue reading
Filed under Absinthe, Vodka
The Trader Trio
Having been a part of the South African music scene for many years I really enjoy attending events that promote our many talented musicians from the Cape. Now we’re out there selling awesome beers & spirits which makes for an even more relaxing atmosphere in some really great settings.
This weekend (Saturday 15 January) we’ll be a part of the Little Known Blues Festival being launched at Bloemendal Wine Estate in the Durbanville hills, and we’ll not only be whetting your whistle, but hopefully also providing a bit more of an education as to what makes a great beer stand above the rest! Continue reading