Category Archives: Market

Lovoka – The original copy?

Choc Cocktail

Fusion vodkas make yummy cocktails

Vodka Fusions seem to be appearing more and more. The first one that I was introduced to (like most of us) was, Lovoka Liqueur Fusion. Then I started noticing other “copy cats” popping up Carvo, FUSIONice and Thunder. But who is the original and who is the copy cat? The liquor industry is cut throat and every original recipe and idea needs to be launched, marketed, implemented and guarded very carefully in order to become a success and Lovoka seemed to have got their formula right from the start.

Gecko

The original Original

While looking around on the web for other vodka flavour fusions, I stumbled upon a Spanish product, Gecko Vodka. They claim to be the original caramel vodka and their product is packaged in a very familiar aluminium bottle. So I started asking questions. Two brands in particular came back to me, Lovoka and FUSIONice and their answers piqued my curiosity. Here is what they had to say: Continue reading

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Filed under General, Market, Vodka

First Birthday Cider-bration!

Everson's Cider

Liquid Gold

It’s Bok Friday and we are wearing our green and drinking our gold. The crisp, dry, golden Everson’s Cider is officially a year old today!

The company, Everson’s Cider, was formed in September 2010, the branding was revamped with new labels and marketing material and the production grew to accommodate the growing demand for Everson’s Cider. Continue reading

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Filed under Cider, Market, Office

Trade blog & Event blog

Tasting at the Blow Fish

Personal tasting events

Sometimes it feels like we are work-a-holics with all the duties that we need to fulfill both during the week and over weekends, but we love what we do and want to share it with as many people as possible. Which is the reason for this blog site.

the Beer Garden SA

Beautiful beverages

World Focus 2130CC is a distribution & sales team that provides super premium products to the trade. We sell new product into liquor stores while also servicing restaurants and hotels with the newest and hottest products, as well as some old firm favourites. But that’s not all we do! Continue reading

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Filed under Beer, Festival, Market, Office

Ommiberg and other March events

Ommiberg Fest

Party around the Rock

This weekend sees the Ommiberg Round the Rock Festival happening in Paarl. It’s Pick n Pay Argus Cycle Tour weekend and so there are going to be loads of visitors driving around the Mother City and surrounds and so we are looking forward to multitudes of wide-eyed, eager tourists arriving at the Laborie Lazy Days Market.

Laborie, Paarl

A good place to chill

Of course Laborie Wine Estate is a participating estate and apart from all the other activities they have planned, our market times have been extended for Saturday from 09h00 – 17h00. More time to sell more beer, spirits & liqueurs by educating people and opening their minds to some of the beautiful flavours and textures available. Why drink it just because your daddy did? Continue reading

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Filed under Beer, Festival, Market, Tastings

Tastings & Market

It’s been a busy week with not much time for putting fingertips to keyboard, but we’re getting ready for a wonderful busy weekend!

We will be appearing at 4 venues this weekend providing insight & tastings to some beautiful products that’ll make your day!

Friday 04 March

Tops at Spar

Cape Quarter

Tops at Spar Cape Quarter
Sindi will be presenting and providing tastings to the wonderful Jorgensen’s Distillery range of products today; the super-smooth Primitiv Vodka; the oh-so-very sexy Naked Lemon Limoncello; as well as Ireland’s only super premium Irish whiskey, the Wild Geese Irish Whiskey collection. Join her there from 16h00 – 18h00 Continue reading

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Filed under Beer, Market, Tastings, Vodka, Whiskey

Labories Lazy Days Market

World Focus stand

A stand from heaven

Since we started World Focus 2130CC we have not only taken our product into the trade selling into liquor stores and on-consumption venues, but very importantly appeared at music festivals, food fairs and markets as a means of getting in touch with the consumer directly. We don’t only sell booze, because anybody can do that, but enjoy engaging and educating people about all of the wonderful products that we have in our stable.

Laborie

Eat your heart out city-slickers!

Last Saturday, the 5th of February, saw Laborie host their first weekly Lazy Days Market in Paarl and we were once again there in force with a full range of beers, spirits and liqueurs. As I often say in welcome to inquisitive buyers, “Welcome to heaven” because anyone who enjoys good beer feels right at home when arriving at our stand! Continue reading

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Filed under Absinthe, Beer, Market, Vodka, Whiskey

Bikinis, babes & beer at Eden

Eden on the Bay

What a view!

The Eden on the Bay Christmas market is something new on the calendar, and although it has finished for the year, it is certainly one that will grow. The venue has some of the most breath-taking views, and apart from the wide variety of restaurants, shops and cafe’s, they have also created some great events that will set the venue above others.

Where else will you find some 450 bikini clad ladies strutting their stuff in bikini’s? Continue reading

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Filed under Beer, Market

International beers & gifts

Rockstar ladies

Ladies join the fun! Gents... be there!

We are very excited to have been invited to create a small international beer garden from today until Sunday at Eden on the Bay. Their market, that usually runs on Sundays, has become very popular and we had a great time there this past Sunday.

From today we will have a whole range of beautiful beers, as well as a number of other spirits that we will be offering as Christmas gifting – after all it is the season to be joyful!

I do also have to mention that on Saturday there will be a very exciting event! Eden on the Bay is attempting to break the Guinness World Record for the most bikini clad ladies in a parade. I’m sure we’re going to sell a hell of a lot of beer as the gents will need to calm their nerves! Continue reading

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Filed under Beer, Market, Whiskey