Should put a Spring in your step!
On Friday 21 October you can get to the Southern Sun Hotel Newlands for the Elegantly Elgin Wine Festival. The event will be open to the trade and media (by invitation) between16h00 – 17h00 after which the public will be able to browse through some of the fine wines available from this gem of a valley.
Go to the Wine Concepts table where you will be able to learn all about not only William Everson’s Garagista wines, but also his wonderful Everson’s Handcrafted Cider – all made fresh in the Elgin valley. Continue reading
Filed under Cider, Festival
An exception-to-the-rule gin
Every now and then a product comes along that makes me think ‘‘Wow! This is just perfect!” The problem being that this seems to happen every time Roger Jorgensen releases a new product from Jorgensen’s Distillery in Wellington and so this has occurred 5 times in the last 8 months!
We have just received our first load of Jorgensen’s Gin and it took just one sip to fall in love. Roger has once again created a product that is outstanding and this gin is going to bring great joy to all who are lucky enough to enjoy it! Continue reading
More beer please
Launching a new brand is a daunting process. Of course one has to ensure that you have a good product to start with, but no matter how much you love it, you need to get other people to feel the same about it as you do and have faith that there is a market for it. And you have to get the “Big Boys” to believe enough in it to buy in.
Pour one to love one
Every brand wants to be included in the big corporates product listing because of their massive buying power and the fact that their stores have a national footprint. Companies like Pick n Pay and Tops at Spar are by far the biggest and although they aren’t “small-business friendly” (I’ll get to this) we have to get our products in there if we want to ensure success. We’re in, and we’re working our backsides off to make it work. Continue reading
A very full stand for beer lovers
It was quite a hectic couple of weeks in the World Focus offices. When you have two arms to the business, the distribution and bulk-breaking that we do during the week getting our products into stores around the Western Cape, and our eventing side where we take products to events and festivals and educate the public about beautiful new products that are available through the Beer Garden. Continue reading
We have had loads of requests for Lovoka Fusion Liqueur and to date, Cape Town has had a serious shortage of the wonderful flavoured fusion liqueurs. You can see from our comments page how many people are passionate about this product range, and with the demand country-wide, it is pretty much pure excitement! Continue reading
Filed under Office, Vodka
Welcome to the family!
Last night we popped into the the Wine Affair at the V&A Waterfront to visit the Everson’s Cider stand, and followed that by collecting some stock from the Jorgensen’s Distillery stand at the Taste of Cape Town festival in Green Point. Not a bad way to spend an evening!
Look out for this label!
Our main reason for excitement was that we were able to meet up with William, Garda & Glynis from Everson’s to get our contract formalised and to be able to raise a toast to a future of working together.
Everson’s Cider fits in so nicely with all our other beautiful products, and we’re especially proud to have another superb quality, hand-crafted South African beverage to offer our clients. And there isn’t a more wonderful way of being able to say “Cheers!” to the future than with the product in hand! Continue reading
Filed under Cider, Office
A very cool cooler box
When we are on the road we are always looking to get our products into new venues, and sometimes this means pounding the pavements and trying to get to see the right people many times before having success. And then on occasion a meeting evolves which brings out the passion and love on all sides of the table and a delightful experience that was appreciated by all.
Treat your tastebuds
This was the case with Wasabi Asian Restaurant in Constantia Village, where we visit Jeremy at Riedel Aroma weekly to ensure his excellent store is always well stocked with our products. I had been into this exciting restaurant a number of times before I cornered MD Warren Fischer at the bar and introduced him to our catalogue.
“We need to do a tasting,” Warren said. “You bring the beer and I’ll provide the food because I’m looking for good beer.” Continue reading
Personal tasting events
Sometimes it feels like we are work-a-holics with all the duties that we need to fulfill both during the week and over weekends, but we love what we do and want to share it with as many people as possible. Which is the reason for this blog site.
World Focus 2130CC is a distribution & sales team that provides super premium products to the trade. We sell new product into liquor stores while also servicing restaurants and hotels with the newest and hottest products, as well as some old firm favourites. But that’s not all we do! Continue reading
The Beer Garden
It’s taken us a while to recover from last weekend’s Getaway Show held at Lourensford Wine Estate in Somerset West, but business waits for no man (or woman) and so, we’ve been running Into The Trade again for the last few days!
There’s been mixed reaction online as to how the show was received with some saying that there wasn’t enough food variety and the queue’s into the venue being too long, but we have only heard great things about our stand which we shared with Napier Brewery. As Craig Bradnick mentioned on Twitter, “@TheBeerGardenSA Best part of @GetawayShow was your stand. Rest of show was a disappointment.” That makes us happy! Continue reading
Filed under Beer, Festival
We smile so good cos our beer's so good!
We didn’t think it could get much busier than last weekend’s We Love Real Beer Summer Craft Beer Festival, but that was before this weekend came along! If it is not the perfect weekend to enjoy a couple of excellent real beers across the peninsula, then there never was one!
This weekend we have several teams that will be serving our wonderful beers at a whole lot of exciting events!
Getaway at Lourensford
Jamie, Lenny & I will be setting up a beer tent at the Getaway Show at Lourensford Wine Estate in Somerset West. It’ll run from Friday to Sunday, and we are looking forward to a great crowd of outdoor enthusiasts and people who enjoy the good things in life. Opening times are Friday 25 March 2011: 11am-7pm, Saturday 26 March 2011: 9am-7pm, Sunday 27 March 2011: 9am- 5pm. Continue reading
Filed under Beer, Festival