It’s taken us a while to recover from last weekend’s Getaway Show held at Lourensford Wine Estate in Somerset West, but business waits for no man (or woman) and so, we’ve been running Into The Trade again for the last few days!
There’s been mixed reaction online as to how the show was received with some saying that there wasn’t enough food variety and the queue’s into the venue being too long, but we have only heard great things about our stand which we shared with Napier Brewery. As Craig Bradnick mentioned on Twitter, “@TheBeerGardenSA Best part of @GetawayShow was your stand. Rest of show was a disappointment.” That makes us happy!
We don’t get much chance to stroll around the shows and events that we appear at as we are usually too busy either serving thirsty folk, or spending quality time educating the interested about our very broad range of products. There was loads for the outdoors enthusiast to see and lots of things for the kids to do (our boys spent most of their time at the SWAT Paintball range taking shots at Robert Mugabe & Justin Bieber) but having spent all 3 days there we did find that the food options were a little thin. Getaway should also have ensured that there was an ATM on site, (not that this affected us as our stands are now equipped with credit card machines!) though people who spent more than an hour in the traffic jam up Lourensford Road should have had enough warning with the signs up the road.
Friday started at 11hoo and our stand looked great! As I said, we’d teamed up with Mark and Richard of Napier Brewery to share a double tent as an alternative to the main Windhoek stand (where no children were allowed) and a quiet day let us get all our systems in place. Lourensford Wine Estate is possibly one of the most beautiful estates in the Cape and the weather was a blessing, only cooling down once the sun set. But it was Saturday and Sunday that the people flowed in.
Mark (Napier), Jamie, Len & I had a competition going at to what time we would sell our first beer, and Jamie was only a minute out! She predicted the first sale would be at 09h45 – Napier sold their first draft at 09h44 and we followed at 09h46 with a Mardesous Triple. I was amazed at how many of the guys walked past saying that they would be back a little later as it was still too early for a beer, and that our first 4 sales were to ladies – it just proves that more women are developing a taste for quality beer, and that is exciting! Also makes me wonder what has happened to the stereo-typical beer-swelling South African brute of a man, but he was possibly still depressed about South Africa’s exit from the ICC World Cup…
We can feel a shift in that people are opening up to ‘new’ quality product when it is available to them, especially beers that they have never seen before. But then, many of our beers also appeal to people’s emotions and memories of good times spent in Thailand (Singha) or Germany (Erdinger & Paulaner).
Our Liefmans Fruitesse was again a big hit, not only with the ladies as most expect, because when served on ice the sweetness and alcohol levels are lowered making it a beautiful refreshing drink. We did very well on the Robson’s range, selling out on the Durban Pale Ale first, followed by the West Coast Ale. Of course Erdinger Weissbier always moves, but when people arrived wanting something new they really enjoyed the Paulaner Weiss, Dunkel & Kristall.
On our spirits table we introduced lots of people to the stunning Primitiv Vodka, Lovoka Chocolate & Caramel Fusion Liqueurs and sold a good number of Maredsous gift sets – meaning that people are able to enjoy the Blonde (6%), Brune (8%) & Triple (10%) in the perfect glass.
With the Getaway Show now over we are preparing ourselves for another weekend of fun in the sun! We have store tastings planned for Friday; we will be presenting some beautiful Bloemendal wines at LCD Rosebank from 16h00 – 18h00; and will be part of an awesome promotion at The Bottle Top in Rosebank, Main Road, where spending just R50 at participating stores will see you stand a chance of winning a Scooter! Saturday is Rock n Roll day and we’ll be at the Ostrich Farm on the N7 for the Get Laid Music Festival! Looking forward to it all – now we just have to make sure we get our orders right, stock in the right place, and drink lots of Rockstar to give us the energy to serve ice cold beer all weekend!